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Collaborate Beyond the Enterprise - Relayware

Walt Robertson

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Top Stories by Walt Robertson

External communication methodology has evolved vastly in the last century, especially during the last two decades. We have witnessed the evolution in communication methodology with every new step the internet revolution has taken forward. So, we have moved from sending letters to phone calls to mobile communication via SMSes and cellular calls, emails and have finally arrived at the current scenario where communication occurs at various levels through emails, instant messaging, communicating via social networks, voice and video chats etc. Rate of Adoption of Technology The rate at which consumers have adapted to the new technology and adopted them hasn’t slackened; in fact, the pace has increased manifold. Switching from computers to laptops to Smartphones was a comparatively quick transition. To a great extent, this may be attributed to the level of awareness and ... (more)

Delivering Qualified Leads – An Important Element for Connecting Marketing and Sales

Companies engaged in multichannel marketing often find it challenging to deal with the ubiquitous gap between the marketing and the final sales. Generally, the marketers are more inclined towards generating voluminous high-quality leads, while the sales personnel are more concerned about getting more qualified sales opportunities. The sales often enter a state of fissure when the marketing wing of a business fails to get someone to meet the status of qualified sales. Fortunately, most of the avid, knowledgeable and well-established marketers believe that this gap is completely s... (more)